Curriculum Vitae
Roger Murillo
SEO Strategist & Content Architect
Search intent · Topical authority · Web architecture · AI-native workflows
location_onBogotá, Colombia · Miami, FL
languagecalvocreativo.com
sports_mmaquimbara.org (UFC blog)
Summary
SEO Strategist with 7 years of experience across U.S. and LATAM markets. I build sustainable organic growth by combining storytelling, UX thinking, and technical depth — turning search intent into web architecture that compounds. Currently building AI-native SEO workflows with Claude Code to scale analysis and content systems.
Experience
SEO Architect — Content Strategist
Paramount Property Restoration
2024 — Present
Remote · U.S.
- →Architected SEO structure, topical clarity, and programmatic landing-page templates.
- →Collaborated with developers on crawlability and Core Web Vitals improvements.
- →Built editorial framework that turns service pages into ranking assets.
SEO Strategy Consultant
Le Gramme · Craftd
Feb — Mar 2025
Project · Remote
- →Developed content strategy reflecting minimalist / urban brand philosophies.
- →Authority-building blog clusters and UX-driven on-page optimizations.
- →Keyword mapping + competitive positioning aligned with editorial voice.
SEO Strategist
Holding Group
Jul 2022 — Jul 2024
Miami, FL
Led SEO strategy across a multi-brand portfolio of 4 companies:
- Flo Car RentalBuilt the GBP strategy that became the company's #1 traffic & lead source — zero paid spend.
- Puff Cleaning & RepairLed full digital transformation: SEO + UX-driven design + dev.
- Bull Financial TechnologyLiaison between fintech engineers and executives; aligned UX and architecture with business goals.
- Sakura AdvisorOwned site structure and the bridge between technical and business teams.
External SEO & Web Consultant
Business Debt Adjusters
Oct 2021 — Apr 2024
Miami, FL
- →Designed SEO-friendly site architecture and a structure built to scale.
- →Advised on authority building and topical-cluster workflows.
Marketing Specialist
Edu1st Preschools
Jul 2020 — Jan 2021
Bogotá, Colombia
- →Built a hybrid SEO + paid strategy that hit 70%+ occupancy across 7 preschools in under 3 months.
- →Launched a blog strategy integrated with paid campaigns to drive enrollment.
Skills
Strategy
Technical
Tools
Languages
Philosophy
Storytelling first
Search intent is a story. I map the user's narrative arc, then let it shape the architecture.
UX is SEO
Crawlers reward what humans love. Every cluster I build is designed for clarity before keywords.
AI-native systems
Claude Code + automation flows so insight scales without bottlenecks.