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Why Technical Audits are the Ground Game of Search
In the octagon of search engines, content is striking—it's flashy, it gets the crowd roaring, and it can end a fight in seconds. But technical SEO? That's the grappling. That's the ground game that keeps you in the fight when the algorithm tries to take you down. Without a solid technical foundation, your beautiful content is just flailing in the wind. Let's dive deep into the mechanics of visibility and why a clean crawl budget is worth more than a viral post.
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Syncopated Content: Off-Beat Publishing Schedules
Just like the syncopated rhythms of Fania Records, Google's updates require a keen ear and a willingness to improvise. Don't publish on the 1, publish on the 'and'.
Sampling Culture: Hip-Hop's Lesson for Content Strategy
Remixing isn't stealing; it's recontextualizing. How to repurpose your best assets without losing the soul of the original message in a sea of AI content.
"If you aren't optimizing for the entity, you're just optimizing for strings. And strings break."
"Stop buying backlinks from sites that look like they were built in 2003. It's not vintage, it's spam."
Quick Hits
- 01
Schema Markup for Dummies
Tech SEO - 02
Why your H1s are weak
Content - 03
Voice Search is still coming
Trends - 04
Core Web Vitals Panic
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